Leveraging SEO (search engine optimisation) effectively is key for advertising your business or product online. The strategy we encourage you to employ is as follows:

1. Keywords: Select keywords that accurately reflect your business, products, services, and unique value propositions.
2. Website Incorporation: We will strategically incorporate these keywords throughout the website to enhance its visibility and indexing by search engines and AI.
3. Social Media: If you utilize social media for promotion - which we highly recommend - be sure to incorporate these keywords there as well to maintain consistency and to strengthen the association between your chosen keywords and your business.
4. Customer Feedback: Finally, if customer feedback reflects those same keywords, it will further reinforce the connection between your business and those terms, significantly enhancing the association between them and your business and give it the best possible ranking in search engine and AI generated data.

Another important consideration for SEO-focused websites is our use of static or server-side rendering, utilizing the SvelteKit and Next.js frameworks. This approach significantly improves discoverability, as search engines typically struggle to effectively index websites that rely solely on fully client-side JavaScript rendering.

Have an idea for an application? Then look no further! Whether you're a startup, an established company, or anything in between, having software built specifically for your business can be a game-changer. Here's why:

1. Tailored to Your Needs: Off-the-shelf software often forces you to adapt your business to its limitations. Bespoke software is built around your processes, saving time and reducing frustration.
2. Greater Efficiency: Custom software automates your specific workflows, reducing repetitive tasks and helping your team work faster and smarter.
3. Competitive Edge: When your systems are uniquely suited to your business, you can deliver better service, make decisions faster, and adapt more quickly to market changes.
4. Scales as You Grow: Custom-built systems can grow with your business: no need to overhaul your tools when you add new services, staff, or branches.
5. Better Integration: Bespoke solutions can connect seamlessly with the other tools you already use (e.g., accounting, CRM, or e-commerce platforms), keeping everything in sync.
6. Long-Term Savings: Though the upfront cost can be higher, bespoke software often saves money over time by reducing license fees, minimizing manual work, and avoiding costly workarounds.

Bespoke web software is an investment in your business's efficiency, adaptability, and growth. Whether you're solving a unique problem or aiming to outperform the competition, custom software provides the foundation to do it better. We have extensive experience of creating desktop and web applications in multiple industries and for many different use cases. See features for a list of functionality we have developed for clients and potential ideas. And if you want to understand why are we so passionate and steadfast about web development going forwards see why the web.

Responsive web design ensures that your website or application adapts seamlessly to different screen sizes and devices, providing an optimal user experience whether viewed on a desktop, tablet, or smartphone. This approach not only improves accessibility and user engagement but is also a key factor in SEO performance. Search engines, particularly Google, prioritize mobile-friendly websites in their rankings, meaning a responsive design directly contributes to better visibility in search results. By implementing responsive design principles, we ensure your site is both user-centric and search engine–ready across all platforms. We also evaluate our websites using a range of tools, including PageSpeed Insights, to ensure optimal accessibility, usability, and SEO performance.

A well-designed and efficiently managed database is the backbone of any modern website or application. Whether it's being used to dynamically render a website, manage user data, or run complex business applications, a robust database ensures your system is scalable, fast, and reliable. We offer a comprehensive range of database services, including:

1. Database Design & Modelling: Structuring your data for efficiency, clarity, and scalability.
2. Database Integration: Seamless incorporation of databases into your websites or applications to power features such as user accounts, content management, and real-time data processing.
3. Performance Tuning: Analyzing and optimizing your database for speed and responsiveness, including query optimization, indexing and efficient schema design.
4. Data Migration & Backup: Securely transferring data between systems and implementing reliable cost effective backup solutions.
5. Ongoing Maintenance & Health Checks: Monitoring and maintenance to ensure long-term performance and reliability.

We have extensive experience working with the leading relational database systems PostgreSQL and Microsoft SQL Server both on premise and in the cloud, these are highly trusted in both open-source (free) and enterprise environments. PostgreSQL in particular is highly versatile and free to use - it runs on phones, servers, all major cloud platforms, and even in the browser!

A REST API is a way for different software systems to talk to each other over the internet. It allows one system, like a website or app, to request data from another system using a defined protocol and set of principles. They have become the backbone of the internet because:

1. Simple and Flexible: REST APIs are easy to set up and use. They work well across different devices and platforms, making them ideal for everything from websites to mobile apps.
2. Works Everywhere: Because REST APIs use standard web protocols, they can connect systems running on any device or operating system, whether it's a smartphone, a server, or a cloud service.
3. Efficient Data Exchange: REST APIs usually transmit data in the industry standard JSON format, which is easy for both humans and machines to read. This helps applications quickly share information with each other.
4. Maintenance and Quality: REST APIs align seamlessly with clean architecture principles, allowing different components of a business system - such as the user interface, database, and business logic - to evolve independently without affecting one another, simplifying maintenance and reducing the issues associated with monolithic applications.

What can a REST API be used for?

1. Fetching Data: Websites and apps often use REST APIs to retrieve information from a server, like pulling the latest news, weather updates, or product details.
2. User Interactions: REST APIs allow you to send user data, like creating a new account or submitting a form, between the user's device and a web server.
3. Integrating Services: Many businesses use REST APIs to connect their website to third-party services - like payment systems, social media platforms, or shipping companies - so they can offer more features to their users.
4. Remote Control: You can use REST APIs to control devices remotely, such as adjusting settings in a smart home system or managing cloud-based resources.
5. Public Accessibility: Offering a publicly accessible REST API allows tech-savvy users to interact with your products and services programmatically, and potentially integrating them into their own applications, giving your business a competitive advantage.

In short, REST APIs have become a fundamental part of modern application development because they make it easy for different services and applications to work together, enabling everything from e-commerce to real-time updates. As such, we leverage REST APIs heavily when creating software.

Web hosting provides a cost-effective solution for getting your website or application online, offering flexible and scalable options to suit various business needs. With web hosting, you can avoid the high costs of maintaining your own server infrastructure or leveraging cloud services, while still ensuring reliability and performance. We primarily use Ionos for web hosting, which offers a wide range of cost effective packages and services. A .co.uk domain is available for just £1 in the first year, and their standard, high-performance web hosting plan starts at £2 per month for the first year, increasing to £6 per month thereafter. For even more cost-effective options, virtual private servers are available from as little as £1 per month. We also have experience of using Vercel for certain projects. We will advise you on selecting the most appropriate hosting packages based on your application's requirements, ensuring an optimal balance between cost and performance. By leveraging web hosting services, we ensure your website or app is accessible, fast, and secure, with options to scale as your needs grow.

Hosting an application in the cloud can offer powerful benefits, such as high availability, automatic scaling, and integration with a wide range of managed services. For larger, more complex systems - especially those requiring dynamic scaling, real-time data processing, or global reach - the cloud can be the ideal solution. However, these advantages come at a cost. Cloud services typically follow a usage-based pricing model, which means costs can grow quickly, especially for applications with high traffic, storage, or processing demands. For most small to medium-sized projects, traditional web hosting or virtual private servers often provide a far more cost-effective solution without sacrificing performance. That said, if your application has advanced requirements or is expected to scale significantly, a cloud-based architecture may be the right choice. We have extensive experience working with Microsoft Azure, leveraging a wide range of services, see technology for more details. We can help assess whether a cloud approach is right for your specific needs, and if so, design and implement a scalable, maintainable architecture using proven cloud tools.

Do you have existing software that needs maintenance or further development? Perhaps you already have a website but aren't sure how to get it online? Trying to figure it all out yourself can be overwhelming and time-consuming. When our car breaks down, we don't attempt to fix it ourselves - we trust a professional. The same applies to your digital needs. From consultation and troubleshooting to launch and ongoing support, let us handle it - so you can stay focused on what you do best.

We focus exclusively on web-based development and do not offer native mobile app services. For more details, please see Why the Web.